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Privacy Policy

PrimeWay, your member-owned financial institution, is committed to providing a safe place to save and borrow money at very competitive rates. PrimeWay is equally committed to protecting consumers’ privacy and you can be confident that financial privacy is a priority of PrimeWay. This Online Privacy Statement applies to PrimeWay’s webpages, PrimeWay-branded social media sites, mobile applications, digital banking applications, and digital advertising campaigns, collectively referred to as a “digital property.”

The terms “PrimeWay,” “we,” “our,” or “us” refers to PrimeWay and any affiliates or subsidiaries based in the United States.

Information collected by PrimeWay during the application for or servicing of one of our products or services are also governed by PrimeWay’s Privacy and Opt-Out Notice. Please reference that document for additional details on our privacy practices.

PrimeWay is a Houston-based financial cooperative serving a Houston-based target market. Our web and digital properties do not intentionally target children under the age 13 without parental consent (Please see our Children's Privacy Policy). In addition to the privacy practices described within this statement and the PrimeWay Privacy and Opt-Out Notice, social media sites may have their own privacy policies that you should understand prior to using their services to interact with PrimeWay on those sites.

Information Collection

When using a PrimeWay digital property we may collect three categories of information about you.

Personal Information:

We may collect personally identifiable information about you such as your name, address, phone numbers, email address, or other information that identifies you. This includes information you provide via applications, forms, subscriptions, contest entries, or other means of collection.

Non-public Information:

Through your interactions with us, such as applying for a product or service, we may collect non-public information about you such as your Social Security number, tax identification number, driver’s license number, income, PrimeWay user name, PrimeWay password, occupation, or other types of non-public information.

Online Behavior:

We may collect information about the Internet Protocol (IP) address of the device(s) you use to access PrimeWay’s digital properties; your operating system and browser type; referral website information; your digital property usage and page views; your social media preferences (e.g. likes, interests, profile, etc.); your geolocation; and aggregate or non-personally identifiable information.

These categories of information may be collected by PrimeWay, or by our third party service providers, through use of various technologies, such as cookies, web beacons, pixel tags, or other technologies, to associate your online use of our digital properties and/or with offline personally identifiable information.

We may use information collected from a PrimeWay digital property to acquire additional information about you from our marketing partners or service providers. For example, when you submit an application for membership or for a financial product or service, we may use the Social Security number you provided online to access a consumer report which may contain a credit score and information about your creditworthiness to determine if you meet our underwriting guidelines.

When interacting with PrimeWay on a digital platform that is not owned by PrimeWay such as a social media site, never include sensitive personal or non-public information. Communications with PrimeWay about your application, membership, and accounts with us should only take place in a secure PrimeWay channel such as PrimeWay Online or Mobile Banking or by phone with a Financial Services Representative. Social media sites are not an appropriate place to conduct or discuss your financial transactions.

Information Usage

We may use the information we collect online and that which we pair it with offline to:

  • market our products and services or those of our trusted partners
  • make a decision about your application for a product or service
  • service, manage, or collect on your account
  • offer special deals or promotions
  • process transactions initiated by you
  • verify your identity or information you provided on an application
  • perform everyday business tasks such as data analytics, digital property experience optimization, fraud prevention, security enhancements, or product and service improvements
  • respond to your questions or inquiries
  • comply with federal, state, or local laws; civil, criminal, or regulatory investigations; or other legal requirements
  • share with our affiliates or trusted third parties in accordance with the practices described in our Privacy and Opt-Out Notice
  • aggregate or anonymize data for analytical purposes

Information Disclosure

PrimeWay may disclose all of the information collected, as described above, to companies that perform marketing services on behalf of PrimeWay or to other financial institutions with which PrimeWay has joint marketing or other contractual agreements. PrimeWay may also disclose nonpublic personal information about its members under other circumstances as permitted or required by law and as described in our Privacy and Opt-Out Notice.

Information Security

PrimeWay restricts access to non-public personal information about its members to PrimeWay employees and approved third parties working on our behalf who have a specific business purpose in utilizing member data. PrimeWay employees are trained in the importance of confidentiality and member privacy by maintaining physical, electronic, and procedural safeguards that comply with federal regulations and leading industry practices to safeguard members' non-public personal information.

What Members and Consumers Can Do To Help Protect Their Privacy

While PrimeWay is committed to protecting the privacy of its members and consumers, you can help safeguard personal information by following these simple guidelines provided as examples:

  • Upon receipt of a debit card, ATM card, or credit card, verify the information on the front, sign the back panel immediately and activate the card. Destroy old cards immediately.
  • Report a lost or stolen card(s) immediately to PrimeWay by calling 713-799-6200 for ATM or Debit cards or 866-552-8855 for credit cards.
  • Protect your card(s) at all times by carrying only the ones you intend to use. Store all other cards in a safe place.
  • Be aware of your surroundings when approaching an ATM. Make sure no one can see you enter your PIN by shielding the keypad with your hand or body.
  • Memorize your PIN and keep it confidential. Do not write it on the card or keep it in your wallet.
  • Make sure the merchant returns your card and check it to make sure it's your card.
  • Keep your ATM transaction and check card receipts. Log them into your check register. Destroy the carbons if present.
  • Never give your card information over the phone unless you initiate the call.
  • Never pre-sign your checks.
  • Regularly review your transaction history and report any unauthorized transactions immediately.
  • Treat all of your financial information as confidential and proprietary.
  • Keep usernames and passwords confidential.
  • Do not use the same username and password for multiple online accounts; if you use the same username and password for multiple accounts and one of those accounts is breached, all your accounts could be at risk.

Cookie Policy

PrimeWay may use technologies to store information on your computer when you visit a PrimeWay website. For example, cookies may be used within PrimeWay websites to enhance website security, improve website effectiveness, tailor the sites to your individual preferences, and improve our marketing campaigns.

Cookies are a string of data sent between a server and a web browser to help track how you are using our websites and improve your online experience. Cookies are not used to retrieve any data from your hard drive, nor can they run a program on your computer. PrimeWay uses cookies to help protect your accounts from being accessed by unauthorized users, to maintain session integrity, and to enable enhanced security. Cookies are also used to help us understand your interests and needs so we can provide you with a customized online experience.

A pixel tag, also known as a web bug in an embedded image, is an invisible tag placed on a webpage to register when a particular computer visits that specific page. These tags and beacons are used in combination with cookies. PrimeWay places these on its web properties and in online advertisements to better personalize your experience with PrimeWay and to understand aggregate website usage and patterns.

Accepting Cookies

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies.

Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Internet Explorer.

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party's privacy policy, or by contacting the third party.

Notwithstanding the above, Users are hereby informed that they may follow the instructions provided by Network Advertising Initiative and the Digital Advertising Alliance. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. PrimeWay thus recommends that Users make use of these resources in addition to the information provided in this document.

Third-Party Websites

The PrimeWay web properties may direct you to other sites on the Internet to provide additional information or services that may be of interest to you. Third-party websites may have privacy and security policies different from PrimeWay. Please review the privacy and security policies of websites reached through links from PrimeWay websites.

Other Types of Cookies or Third Parties That Install Cookies

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by PrimeWay - depending on how they are described - without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without PrimeWay’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Analytics

The services contained in this section enable PrimeWay to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of PrimeWay, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on PrimeWay

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.


LinkedIn conversion tracking (LinkedIn Corporation)

LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on PrimeWay

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.


Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on PrimeWay The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.


Twitter Ads conversion tracking (Twitter, Inc.)

Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on PrimeWay

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Retargeting and Behavioral Targeting

This type of service allows PrimeWay and its partners to inform, optimize and serve advertising based on past use of PrimeWay by the User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of PrimeWay with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


Remarketing with Google Analytics (Google LLC)

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the DoubleClick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of PrimeWay with the Facebook advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


Twitter Remarketing (Twitter, Inc.)

Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of PrimeWay with the Twitter advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of PrimeWay with the LinkedIn advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out.

Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of PrimeWay

The interaction and information obtained through PrimeWay are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

It is recommended to log out from the respective services in order to make sure that the processed data on PrimeWay isn’t being connected back to the User’s profile.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.


LinkedIn button and social widgets (LinkedIn Corporation)

The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.


Twitter Tweet button and social widgets (Twitter, Inc.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Electronic Communications

PrimeWay will not be deemed to have accepted any electronic communication unless PrimeWay provides the sender of the electronic communication with an acknowledgment verifying receipt of the communication. If PrimeWay sends any electronic communication, PrimeWay will assume the communication was received intact by the intended recipient. The recipient of such message must notify PrimeWay if the transmission was not received or was not received in a readable format.

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